"where fashion and beauty is told from the soul"


Friday, August 27, 2010

Proiezioni sul presente

Projected Fashion

I´ve been saving these pictures to show you all for a while, because I wanted to make sure it really got through to people, and that it could move you the way it has done me. These photos of projected fashion stills in brick surroundings are simply one of the most clever fashion shoots I have ever seen. That seems like going out on a limb, but thinking about all the work and planning behind these photos, and then even matching the projected images up with the natural surroundings of the brick elements is pure genius. At first I thought I wanted to have them blown up and put on my wall, but the more I see them the more I want to live in a projected environment as well! Surrounded by a reality that isn´t really there- oh what a perplexed joy it would be!


Photography by Christophe Kutner.

Model: Agathe Mougin.

Magazine: D, #702, Summer 2010.

Thursday, August 26, 2010


Shopping guide for the average woman

When it comes to shopping, it really is wise to have some guidlines in the back of your head before entering the chaos.
I might just speak for my self, but there is an absolute rush to shopping, and you don´t even realize it until you come home with 5 bags filled with things you can´t even remember what is.
I would imagine it feels kind of like gambling- we´re not sure we can afford it, or where we would wear it, but I still want it!!
So here are 5 of my top shopping tips that allows you to still shop, but slightly smarter.



Buy your skincare from a skincare therapist. Why? Because if your car breaks down, you don´t take it to the gas station do you? no- if you want your skin done right, you have to go to the brands that specialize in skin treatment and improvement and not it flashy bottles, Hollywood ads and high-end names.


  When you’re looking for an eye shadow, there’s a very easy trick you can do to make sure the eye shadow will stay on and last you for at least a year. Simply rub the eye shadow on your fingertip, apply to the back of your hand. If the color comes out as intense and in the same shade as you see in the box, the eye shadow should be good. Cheaper eye shadows will tend to look a shade lighter on your hand. This means you will end up using a lot more product to get the effect you wanted.



Don´t buy on sale. If you think about it, of all the items you have bought during the big sales throughout the years, do you end up using that much? When we go on sale, we are just on a mission to get SOMETHING. Of course, sometimes we do bargains, but seriously- The big summer and Christmas sales are really just emptying our pockets instead of saving up for some descent statement peaces you will cherish for years.


Invest in hair products. Again, if you want to take care of and improve your hair, you must go to the expert. Even thought the professional hair products are a little more expensive, you use less product to get the desired treatment and your hair will grow better.



When you’re looking for the next seasons wardrobe, try to look out the classics that we see come back over and over. These will obviously last you longer, and you can invest in them with an easy heart. (Fall 2010: Cape, trench coat, color camel, leopard, 60´s sweaters, knit) But of course, don´t forget the fun, extreme statement pieces, but buy them as cheap as possible, because chances are you´ll wear them to bits the next 4 months, then put them away for the next statement trend.

Wednesday, August 25, 2010


…and the obsession continues

I guess you can say I am somewhat..ever so slightly..head over heels obsessed with Siri Tollerød...No,no- not in a driving up and down her block (where is that block, does anyone know??) kind of way- but in a "every time I see her photos my jaw drops and I´m jumping off my chair in admiration". How can this tiny girl, with the doll-like features deliver such a strong and powerful look and aura in ever take? It really does amaze me. Of course, she also works with some amazing photographers and these snaps by Henrik Bülow goes above and beyond beauty or fashion. To top it all off, Siri really is one of the sweetest girls in the industry, and I did actually interview her once for my Major Project magazine at LCF so thank you for that! I´ll write a bigger piece on Siri at a later time, but right now I just wanted you all to gaze at these photos for a minute..take it all in...be inspired...and go out and DO!

I´ve said it before and I´ll say it again...

...I want to be a Hippie God Dammit!

I know that it´s a cliché and a very obvious trend and lifestyle to adore with its freedom both in living spaces and in styling mixes. But man, it´s just so alluring and dream worthy that I still can´t help but feel a longing, a yearning even, to live on the edge between field & city, bohemian & rock, raggedy & classic, carefree & motivated. It´s a kind of limbo where I imagine true patience may be...

Anyways, enough with the higher then mighty dream talk Tove- it’s only Wednesday!


by Dan Martensen

Monday, August 23, 2010

I just can´t help it...

....I want the Hair!

I want to have the hair, I want to do the hair, i want to shoot the hair...it-is-ALL-I-can-think-about...at least for another 20 seconds, you know how pop moves..


NUMERO #16 (of course)

Friday, August 20, 2010


Is this Bubbly enough for you?

How in world can this girl...woman actually, mother of 3, be so ridiculously beautiful, intriguing, demure and strong at the same time? natalia vodianova is defiantly the supermodel of my time. These pics are oldies but goodies and the perfect color palat to kick off the coming WEEKEND! yes, much needed!


natalia vodianova
craig mcdean